ABOUT
Founded by Diana, a seasoned luxury marketing expert with over 25 years of experience, The Lighthouse Studio was born from a passion for elevating premium brands. Our name, inspired by Diana's childhood home in Cascais with its own lighthouse, reflects our mission to guide brands toward their brightest potential.
With a Joint Honours Degree in Business and Economics from The University of Edinburgh and over two decades of luxury hospitality expertise, our foundation combines academic excellence with extensive industry leadership. As Regional Director of Communications EMEA at Four Seasons Hotels & Resorts for 11 years, and previously as Marketing Director at Sonae Turismo's Troiaresort, where we oversaw a diverse portfolio including hotels, residential properties, a Robert Trent Jones Snr golf course, and a marina, we bring unparalleled experience to every project. Our consulting work with prestigious brands like Verdura Resort, Rocco Forte Hotels, and bespoke partnerships with Guerlain, Burel, and Perrier Jouët further enriches our understanding of luxury marketing across sectors.
Fasano Hotels & Gastronomy
Our approach is as unique as our story – from our logo, first sketched by Diana's seven-year-old son, to our global perspective, shaped by travels across 36 countries and 6 continents. This blend of professional excellence and personal touch defines everything we do.
"A Lifelong Love Affair with Hospitality & Gastronomy"
Our founder's passion for luxury hospitality was ignited during a transformative visit to Hotel Alfonso XIII in Seville. Standing in
the majestic courtyard of this royal commission, Diana experienced firsthand how truly exceptional hospitality can create indelible memories. This moment sparked a lifelong appreciation for iconic properties that would later shape The Lighthouse Studio's approach
to luxury communications.
From the timeless elegance of The Ritz London to the serene luxury of Amantaka, from Edinburgh's landmark Balmoral, where timeless elegance meets Scottish heritage, to iconic Four Seasons properties - each has left an indelible impression. The mesmerizing Jeff Leatham flower displays at Four Seasons Hotel George V Paris, the infinity pool at Four Seasons Hong Kong with its breathtaking views of Victoria Harbour, and Beverly Wilshire, A Four Seasons Hotel, immortalized as the primary filming location for Pretty Woman. The journey continues through the Çırağan Palace Kempinski Istanbul - The Grande Dame of the Bosphorus, the legendary Copacabana Palace, A Belmond Hotel, an icon in Rio de Janeiro, and Hôtel Château de La Chèvre d'Or, perched on the steep slopes of the French Riviera offering breath-taking vistas of the Mediterranean - each has contributed to our deep understanding of what makes a luxury property truly exceptional.
Diana's culinary journey began in Geneva, watching her father prepare for carefully planned dinners at the acclaimed Chez Girardet, learning that fine dining is as much about anticipation and ceremony as it is about the meal itself. Early memories of sharing Tarte aux Framboises and Sachertorte with her sister at small pâtisserie in Geneva, discovering oysters at Brasserie Lipp, and experiencing the perfect pairing of caviar and blinis with a 1998 Château d'Yquem, have evolved into a sophisticated appreciation for gastronomy - from Portuguese classics like Bulhão Pato clams, Queijo da Serra, Travesseiros from Casa Piriquita and Santini ice cream to the world's finest dining experiences.
Cavalariça Comporta
This personal connection to luxury hospitality and fine dining, combined with over 25 years of marketing expertise and a traveller's perspective from exploring 36 countries across 6 continents, allows us to bring both passion and precision to every project we undertake. Fluent in English, Portuguese, and French, with conversational Spanish, Diana's multilingual capabilities ensure nuanced communication across international luxury markets.
Luxury Hotel Success Stories:
"Global Excellence in Luxury Hospitality"
Al Sud Restaurant
Led EMEA communications strategy for Four Seasons Hotels & Resorts, achieving #1 PR Share of Voice (36% versus nearest competitor at 20%).
Orchestrated the award-winning Scenic Route campaign, generating 76 million impressions and 464 media placements.
Delivered 6x revenue increase year-over-year through strategic communications.
Increased direct booking revenue by 10.7%, with FS.com surpassing OTA performance.
Viceroy at Ombria Algarve
Leadership & Team Development:
Trained EMEA Communications Directors team across key luxury destinations including Paris, Marrakech, Casablanca, Geneva, Cap Ferrat, Dubai, Tunisia, Moscow, Athens, Bahrain, and Baku.
Created centralized onboarding documentation in collaboration with APAC and Americas teams.
Implemented and facilitated EMEA-wide marketing communications reporting and analysis tools, with special focus on new hotel launches.
Strategic Achievements:
Led EMEA communications strategy for Four Seasons Hotels & Resorts, achieving #1 PR Share of Voice (36% versus nearest competitor at 20%).
Orchestrated the award-winning Scenic Route campaign across three annual iterations.
Generated 76 million impressions and 464 media placements in 2023; Secured prime TV coverage on GCC's leading morning show (MBS); Achieved 4x increase in stays and 6x revenue growth vs 2022.
Delivered 6x revenue increase year-over-year through strategic communications.
Increased direct booking revenue on fourseasons.com/lisbon by 10.7%, with FS.com surpassing OTA performance by successfully overseeing SEO & Paid.
Developed and implemented unique media strategies for each property while maintaining regional cohesion.
Fasano Hotels & Gastronomy
Fasano Hotels & Gastronomy
"New Property Launches"
Successfully launched Viceroy at Ombria Algarve in Portuguese and Spanish markets securing articles in Expresso, Evasões, O Publico, Sábado, Algarve Plus, Observador Lifestyle, Harpers Bazaar (Spain), Top Viajes (Spain), El Pais (Spain), traveler.es (Spain) and National Geographic (Spain), among others.
Guided communications for multiple Four Seasons property openings across EMEA.
Developed integrated marketing strategies for luxury properties in Paris, Marrakech, Dubai, and beyond.
Led the strategic repositioning of Four Seasons Hotel Ritz Lisbon as the city's only urban resort, launching its new outdoor pool and securing high-profile coverage of the renovated rooms in prestigious outlets including Condé Nast Traveller, Forbes, Departures, The Telegraph, and leading Portuguese media such as Boa Cama Boa Mesa (TV, print and online) and Imagens de Marca (TV).
Leading Media relations for the conversion to JW Marriott Algarve Palmares Hotel & Spa, encompassing the property's 172 luxury rooms, Michelin-starred Al-Sud restaurant, and world-class amenities including a 27-hole Robert Trent Jones Jr. golf course.
DCD
Fine Dining Success Story:
"CURA Restaurant: From Launch to Michelin Star and Beyond"
Orchestrated the successful launch and positioning of CURA Restaurant
Achieved Michelin star recognition within first year of opening
Generated high-impact coverage across premier international and national media, from Forbes and Condé Nast Traveller to The Telegraph UK, Daily Mail, Público, Observador, and Evasões
Built impressive social media following of 25.8K followers since 2020
Created comprehensive PR and digital strategy for fine dining establishment
Attracted international talent and hosted three Michelin-starred Chef Christian Le Squer from Le Cinq (Paris), creating buzz-worthy culinary moments
Facilitated Chef Dani Garcia's Lisbon debut for an exclusive four-hands dinner
Elevated restaurant's anniversary celebrations through prestigious international partnerships and positioning CURA at the highest level of gastronomy
Ai generated
Real Estate & Resort Development Success
Directed marketing and communications at Troiaresort (Sonae Turismo) from construction through three successful sales phases
Managed €2M marketing budget for integrated resort communications
Oversaw positioning and launch of premium real estate (€500K-€2.5M range)
Successfully targeted key markets: Portugal, UK, Ireland, and Germany
Steered comprehensive marketing for multiple assets including hotels, luxury real estate, golf course, and marina
Supervised production of all marketing collateral, from photoshoots to sales materials
Pioneered Rocco Forte Hotels' first real estate venture strategy
in SicilyCollaborated with architects to define luxury villa typologies
Established strategic pricing framework for premium villa plots
Developed comprehensive marketing and communications launch plan
Created positioning strategy aligned with Rocco Forte's prestigious brand
Targeted international luxury property investors through strategic communications